Roller Derby and Social Media

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Sheer Tara of the Suicidal Saucies visited Niagara University’s writing for the web class, to discuss how social media has led to the rise of the Queen City Roller Girls. The Flat track blocker has spent most of her career skating, pushing and shoving for position, but most recently began to build a public relations campaign using social media.

The Queen City Roller Girls is a flat track Roller Derby League made up of all women. Within the organization are four teams, and one regional team called the Lake Effect Flurries. These teams compete against each other and other leagues from around the country. Roller Derby has even grown to be an international sport, with all-stars representing their country at international competitions.

Tara has helped spread the word about the league through QCRG’s interactive website which features up to date stories and news. Stemming from the success of the web site is the Facebook page and Twitter account, both of which provide instant information on the league and skaters.

The social media campaign has been a success in terms of spreading the word, the league has gained various sponsors to help with costs of renting rinks, equipment, and other various expenses. Sheer Tara says that “Communication between various people has led us to where we are now. We have to cooperate together, because we have one common goal and that is to make this league better.”

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